For this campaign, I did some extensive research into the reasons why people buy flowers. This led to me to a common theme of men buying flowers to make up for something they had done wrong. I then focused on convincing men that they should buy flowers from Fresh Sends to make their loved ones feel special. Fresh Sends offers a service where flowers are delivered directly to your door with fresh assorted flowers and personalised messages aimed to lift anyone’s mood.

Key Message: Be thoughtful, actions speak louder than words.

Target Audience: People aged 18-30 who enjoy sending gifts to their loved ones and also to those who have maybe messed up and looking to mend things with something special.

Project Information