For this campaign, my team and I understood the difficulties with dating apps and the time wasted on them due to people not wanting to make meaningful connections. With the Thursday dating app just being active one day a week we focussed on making this the day for dating and for people to spend the rest of their week focussing on themselves.

Key Message: Spend time to focus on you.

Target Audience: Singles ages 18-30 who are looking for meaningful connections. They're tired of the same cycle and BS that dating app culture calls for and are looking to build a strong and healthy relationship.

Project Information