Euphoria
Client
Euphoria
Industry
TV Entertainment
Distribution
Social, OOH, Website, Video
Key Message
Create a space where people feel like they can openly express themselves in a safe and supportive environment.
#youphoria
Youphoria Event Teaser Video
The teaser is a short video igniting conversation about the event. It will utilise specific cinematography from the TV Show while simultaneously explaining the purpose of the immersive experience and the takeaway from it. This will grab the attention of the fan base and incline them to attend.
Please scroll to the bottom to see the full event video.
Euphoria is an American teen drama television series created and written by Sam Levinson for HBO. The series follows a group of high school students through their experiences of identity, trauma, drugs, friendships, love, and sex.
Trailer for upcoming AR Youphoria Event.
Euphoria fans will take part in a reality where they will be put in difficult situations and their decision making will be put to the test. The participants of the experience will be encouraged to share their experience and results along with receiving an access code to an exclusive episode of their connected character.
For this interactive campaign, we had to choose an upcoming Movie or TV Series with an existing fan base to create buzz and interest in their upcoming release.
Key Message: Create a space where people feel like they can openly express themselves in a safe and supportive environment.
Target Audience: 18- 25 yrs old. Euphoria has grown a very large fan base spanning over several countries. The premiere of Season 2 was the largest watched premiere of a TV Show since this release of HBO.
The reason viewers are so invested in Euphoria is because they can see a reflection of their own personalities in the character’s portrayal. Cassie has an ever-longing desire to feel loved by someone romantically; Nate, in his refusal to accept and love every part of himself lashes out in anger; Rue struggles with two very different sides of herself to the point where she gets lost in the messes she creates. These traits are ones shared by many people, especially through the age demographic of 18-25 where people are still struggling to transition into adulthood while simultaneously trying to find themselves through this maze of life.
Project Information
Art Director : Billy Mitchell
Art Director : Emily Miller