This campaign was created during the pandemic of Covid-19. I understood from various research and first-hand experience that people were struggling to find the motivation to exercise to keep fit and healthy during difficult times. By understanding this my aim was to create a series of active fitness challenges that could be accomplished in the comfort of your own home and in places which were accessible bearing in mind the Covid-19 restrictions that were in place. This 31-day fitness challenge gave people the opportunity to keep fit whilst being part of a fitness community. After completion of the challenge, participants were given the opportunity to attend a Gymshark training event hosted by top Gymshark athletes.

Key Message: Influencing health and promoting motivation.

Target Audience: People aged 18-30, that are finding it hard to get out of the house and gain motivation.

Project information